Overview

Bold and direct, with a nod to the industry we serve.

At Procore we have built our brand around elements that lean into the visual language of the construction industry where color is used to bring visual clarity to jobsites that are often chaotic and busy. Likewise, in a media world saturated with messages and brands, our bold, simple, and direct, colors help us stand out and be seen.

Color is a differentiator for our brand and helps us create consistent experiences. We are committed to complying with AA standard contrast ratios. To do this, we chose primary and secondary color palettes that support usability, which ensures sufficient color contrast between elements so that users with low vision can see and use our products.


Primary Colors

Our primary brand colors originate from the Procore logo: Procore Black, Procore Orange, and white. They are used to provide consistency, accessibility, and a powerful simplicity throughout all brand communications. Black is our most-used primary color, and orange is used for accent, as well as any calls to action.

Procore Black

A no-nonsense color that is equally powerful and elemental, Procore Black is our leading primary color, and its various shades are used for text and background colors.

Procore Black

HEX

000000

RGB

0 0 0

CMYK

60 40 40 100

HEX

Black 6 C

Procore Orange

Procore Orange is vibrant, full of energy, and a nod to the signage color you'll find on many construction sites. It's mainly used in buttons, text links, and as a leading accent color in icons and illustrations.

Procore Orange

HEX

FF5200

RGB

255 82 0

CMYK

0 82 100 0

HEX

Orange 021 C

Grey

Asphalt

HEX

FF5200

RGB

24 24 24

CMYK

73 67 65 79

PMS

N/A

Slate

HEX

282828

RGB

40 40 40

CMYK

71 65 64 68

PMS

426 C

Concrete

HEX

555555

RGB

85 85 85

CMYK

64 56 55 31

PMS

N/A

Rebar

HEX

63656A

RGB

99 101 106

CMYK

62 53 47 19

PMS

Cool Gray 10 C

Steel

HEX

898B8E

RGB

137 139 142

CMYK

49 40 38 3

PMS

Cool Gray 8 C

Stone

HEX

9FA2A3

RGB

159 162 163

CMYK

40 31 32 1

PMS

422 C

Iron

HEX

A3A4A6

RGB

163 164 166

CMYK

38 31 30 1

PMS

N/A

Granite

HEX

C2C6C9

RGB

194 198 201

CMYK

24 17 16 0

PMS

428 C

Aluminum

HEX

E3E4E6

RGB

227 228 230

CMYK

10 7 6 0

PMS

N/A

Glass

HEX

F4F5F6

RGB

244 245 246

CMYK

3 2 2 0

PMS

N/A

White

HEX

FFFFFF

RGB

255 255 255

CMYK

0 0 0 0

PMS

White


Color Usage Proportions

Procore Black is our predominant brand color, with white and shades of black supporting it. Procore Orange is used for accent, and as a call-to-action.

Our secondary color palette is used to bring illustrations, infographics, iconography, and presentations to life. They should always be used with primary colors, never taking the main stage on their own.

Color proportions

Secondary Brand Colors

Our secondary color palette is primarily used to round out illustrations and icons with a wider palette that complements our primary brand colors, and allows us to tell a more human and visually engaging story. It also gives our brand some flexibility on occasions where we need a wider palette than our primary colors, but keeps our overall usage of colors consistent. Each color has highlight and lowlight shades for depth.

Red

Brick

HEX

A12B2F

RGB

161 43 47

CMYK

25 95 85 19

PMS

704 C

Mud

HEX

802629

RGB

128 38 41

CMYK

31 92 81 36

PMS

1815 C

Clay

HEX

802629

RGB

128 38 41

CMYK

31 92 81 36

PMS

1815 C

Orange

Cone

HEX

FF6C00

RGB

255 108 0

CMYK

0 71 100 0

PMS

1505 C

Flare

HEX

E14504

RGB

225 69 4

CMYK

7 87 100 1

PMS

1665 C

Traffic

HEX

FF6D37

RGB

255 109 55

CMYK

0 71 82 0

PMS

1645 C

Yellow

Crane

HEX

FF9F19

RGB

255 159 25

CMYK

0 45 96 0

PMS

1375 C

Flashlight

HEX

ED7800

RGB

237 120 0

CMYK

4 64 100 0

PMS

716 C

Roadway

HEX

FFB648

RGB

255 182 72

CMYK

0 33 79 0

PMS

1365 C

Green

Viridian

HEX

005C5E

RGB

0 92 94

CMYK

97 44 57 27

PMS

7721 C

Forest

HEX

004C46

RGB

0 76 70

CMYK

95 46 67 42

PMS

3302 C

Tractor

HEX

007574

RGB

0 117 116

CMYK

100 32 56 13

PMS

7718 C

Blue

Tarp

HEX

0033A1

RGB

0 51 161

CMYK

100 84 11 3

PMS

286 C

Cobalt

HEX

002F6D

RGB

0 47 109

CMYK

100 86 29 23

PMS

294 C

Painter’s Tape

HEX

435CC8

RGB

67 92 200

CMYK

79 69 0 0

PMS

2726 C

©2021 Procore Technologies, Inc.