Overview

Grammar goes hand in hand with clarity.

The following word styles, grammar, and punctuation apply to Procore’s website and all related content. All content should follow the grammar, punctuation, and rules outlined in the Associated Press (AP) Stylebook. If blocked by login password, use Perdue Writing Lab for quick reference. Examples and exceptions of word usage and style commonly used by Procore are listed here for reference.


AP Style

AP Style Guidelines

Titles/Headlines/Subheads

In general, avoid unnecessary capitals:

Procore Is The Best Procore is the Best

Title case means that the first letter of each word is capitalized, except for certain small words, such as articles and short prepositions (the, of, for).

Sentence case involves capitalizing only the first word and any proper nouns.

When the title/headline/subhead is fragment or phrase, use title case:

Building in a New Normal

When the title/headline/subhead is a complete sentence with a period, use sentence case:

DCO transitioned from manual processes to a construction platform, removing silos and enabling field teams to be much more efficient.

Professional Job Titles/Roles

Professional titles should be capitalized:

VP of Construction Ken Weinberg recalls NRP’s early grasp of digital.

McCarthy’s Vice President of Operations, Paul Dudzinski, had a first-row seat on the project’s 50-yard line.

—Paul Dudzinski, Vice President of Operations, McCarthy Building Companies
(format used for pull quote attribution)

When using the job role to signify a specific person on the job with that title, capitalize it:

The Project Manager will evaluate the alternatives and offer a solution.

Use Owner-builder NOT owner/builder or owner builder.

Use specialty contractors NOT subcontractors.

Customer References

Capitalize the customer’s first and last name on the first reference:

Greg Conn is the Director of Operations at Therma and has been with Therma for 14 years.

Use only the last name on the second reference:

“There were a couple of other platforms that came to our attention,” Conn says.

Numbers

Spell out the numbers one through nine. Use Arabic numerals for 10 and up:

There were only eight people on the jobsite after the new safety protocols were announced. But now, there are 65.

One exception: If numerals are in a headline, always use Arabic numerals:

Six Tips for Building Faster 6 Tips for Building Faster

Spell out numbers if they start a sentence:

Forty subcontractors were on the jobsite at once.

Centuries — use figures for numbers 10 or higher, spell out for numbers nine and lower:

21st century, fifth century

Monetary Units

5 cents, $5 bill, 8 euros, 4 pounds

Rank

He was my No. 1 choice. Kentucky was ranked No. 3.

Time

Use figures for time of day except for noon and midnight:

1:00 PM, 10:30 AM, 5 o'clock, 8 hours, 30 minutes

When a phrase refers to a month, day and year, set off the year with a comma:

Feb. 14, 1987, is the target date.

Use an "s" without an apostrophe to indicate spans of decades or centuries:

the 1890s, the 1800s

The United States

U.S. can be abbreviated as a noun or adjective as the "U.S." with no spaces:

The U.S. senator will speak at noon tomorrow.

Place one comma between the city and the state name and another comma after the state name, unless ending a sentence or indicating a dateline:

He traveled from Nashville, Tennessee, to Austin, Texas, en route to his home in Albuquerque, New Mexico.

Some U.S. cities are not followed by their states. The following U.S. cities stand alone:

Atlanta, Houston, Philadelphia, Baltimore. Indianapolis, Phoenix, Boston, Las Vegas, Pittsburgh, Chicago, Los Angeles, St. Louis, Cincinnati, Miami, Salt Lake City, Cleveland, Milwaukee, San Antonio, Dallas, Minneapolis, San Diego, Denver, New Orleans, San Francisco, Detroit, New York City, Seattle, Honolulu, Oklahoma City, and Washington, D.C.

Except for cities that stand alone in datelines, use the state name in textual material when the city or town is not in the same state as the dateline or where necessary to avoid confusion: Springfield, Massachusetts, or Springfield, Illinois. Provide a state identification for the city if the story has no dateline or if the city is not in the same state as the dateline. However, cities that stand alone in datelines may be used alone in stories that have no dateline if no confusion would result.

Use New York state when necessary to distinguish the state from New York City.

Use the state of Washington or Washington state within a story when it's necessary to differentiate the state name from the U.S. capital, Washington. It's written Washington, D.C., with the added abbreviation only if the city might be confused with the state.

Directions/Regions

In general, lowercase north, south, northeast, northern, etc., when they indicate compass direction:

He drove west. The cold front is moving east.

Capitalize these words when they designate regions:

The storm system developed in the Midwest. She has a Southern accent.

Lowercase compass points when they describe sections of states or cities:

northwest Arkansas, western Texas, southern Atlanta

Capitalize compass points when they are part of proper names, and when they are used to denote widely known sections:

North Dakota, West Virginia, Southern California, the South Side of Chicago

Lowercase spring, summer, fall, winter, and derivatives like wintertime unless part of a formal name:

the Winter Olympics

i.e. vs. e.g.

The abbreviation “i.e.” stands for id est, which is Latin for “that is.”

All employees will receive the same paid time off (i.e., two weeks).

The abbreviation “e.g.” stands for the Latin phrase exempli gratia, meaning “for example.”

Please bring something to the potluck dinner (e.g., salad, appetizer, dessert).

Do not italicize abbreviations.

Use a period after each letter of the abbreviation.

Use a comma after the abbreviation.


Punctuation

Oxford Comma

We use the Oxford (serial comma), unless outside of the U.S. This is an exception to AP style. The Oxford comma is the final comma in a list of things.

The Procore platform helps owners, general contractors, and specialty contractors collaborate seamlessly from one place.

Apostrophe

For plural nouns ending in "s", add only an apostrophe:

the contractors’ iPads

For singular common nouns ending in "s", add "'s"

the witness’s answer

For singular proper names ending in "s", use only an apostrophe"

Forbes’ mission

Do not use "’s" for plurals of numbers or multiple letter combinations:

the 1960s

Colon

Capitalize the first word after a colon only if it is a proper noun or the start of a complete sentence:

There were three issues with the project: expense, time, and feasibility.

Hyphen

Use a hyphen for compound adjectives before the noun:

They discussed the well-known pain points of the industry. Please use the up-to-date drawings.

Do not use a hyphen when the compound modifier occurs after the verb:

The general contractor was well known. The documents are up to date.

The AP has removed the hyphen from double-e combinations such as reentry and preeminent. This follows common usage and dictionary preferences and includes the words:

preelection, preeminent, preempt, preestablished, preexisting, reemerge, reemphasize, reemploy, reenact, etc.

Use hyphens for ages expressed as adjectives before a noun or as substitutes for a noun:

56-year-old woman. The woman is 56 years old.

En Dash ( – ), Em Dash ( — )

An em dash is slightly longer than a hyphen. We do NOT include spaces on either side of the dash. (Except on the website. Always use a space on each side when writing web copy.)

The em dash can be used in place of a colon when you want to emphasize the conclusion of your sentence:

The Raiders’ Allegiant Stadium would be the largest design-build delivery in the NFL’s history of building stadiums — only the second NFL design-build attempted.

A pair of em dashes can be used in place of commas to enhance readability. Note, however, that dashes are always more emphatic than commas:

With access to project documents accessible from so many devices — including phones, tablets, and computers — printing costs plummeted.

Parentheses

Place a period outside a closing parenthesis if the material inside is not a sentence:

(such as this fragment).

If the material is a complete independent sentence, place the period inside the parentheses.

Periods

Use a single space after the period at the end of a sentence, not two.

Do not put a space between initials:

C.S. Lewis; J.K. Rowling.

Quotation Marks (U.S.)

A person’s words are placed inside quotation marks at the beginning and end of each person’s speech.

“We went from 50 employees to 100 employees. We saw that growth coming, and we knew that we needed to make a change,” he recalls. “Procore had everything we needed.”

Use single marks for quotes within quotes:

“Procore relieves our site supers of a lot of the daily administrative tasks. Instead, they can look ahead and say, ‘We may be short on this in the future, or ‘This could be a potential problem coming up. Let's get ahead of it.’”

Use quotation marks around the titles of books, songs, television shows, computer games, poems, lectures, speeches, and works of art:

Author Porter Shreve read from his new book, “When the White House Was Ours.” They sang “The Star-Spangled Banner” before the game.

Do not use quotations around the names of magazines, newspapers, the Bible, or books that are catalogs of reference materials:

The Washington Post first reported the story. He reads the Bible every morning.

Periods and commas always go within quotation marks.

Lists and Bullets in Long Form Copy

List and bullets help scanning readers absorb information and insights about any subject matter. We have a style in long form content — ebooks, reports, and verbally denser copy — that is different than the style for web pages. (For those rules, please see “Lists and Bullets in Web Pages” in the “Web Writing” chapter of these guidelines.)

Here is the style guidance for lists and bullets in longer form content:

  • Use a period or other full stop after every bullet that is a sentence. (Just like this bullet list you’re reading now.)
  • Don’t use a period after bullet lists that are not complete sentences.
  • Don’t use semicolons to end punctuation.
  • Use either all complete sentences in your bullet lists or all fragments. Avoid a mix.


Referencing Procore

Approved usage of Procore.

Check mark in a circleDo

  • Procore
  • Procore Technologies, Inc.
  • Procore Platform
  • Procore’s Platform
  • Procore construction management software
  • Procore cloud-based construction management software

Check mark in a circleDon’t

  • ProCore
  • Procore Tech

Boilerplate

Procore is a leading provider of construction management software. Over 1 million projects and more than $1 trillion USD in construction volume have run on Procore’s platform. Our platform connects every project stakeholder to solutions we’ve built specifically for the construction industry — for the owner, the general contractor, and the specialty contractor. Procore’s Marketplace has a multitude of partner solutions that integrate seamlessly with our platform, giving construction professionals the freedom to connect with what works best for them. Headquartered in Carpinteria, California, Procore has offices around the globe.

Procore-isms

Capitalize the name of each tool (e.g., Punch List Tool, Drawings Tool, RFIs Tool, etc.):

Create your punch list with Procore’s Punch List Tool.

Term Usage
markup (noun) Look at this markup
markup (noun) Mark up a drawing
on-site (noun)
on-site (verb)
They had on-site inspections yesterday.
The team was on site.
login (noun/adj) Check out the new login page.
log in (verb) Log in to Procore and put in your password.
setup (noun) Make sure the tradeshow has a complete setup.
set up (verb) Please set up the tradeshow booth.
RFIs NOT RFI’s
Unless you're referring to details of a specific RFI: ‍The RFI's title is______.
Real Time As-Builts NOT Real-Time As-Builts
Punch List NOT Punch-List or Punchlist
Ball in Court or BIC
callout
inactivate Do not use "deactivate"
Gantt chart NOT Gantt Chart
GoToMeeting NOT Go-To Meeting
Jobsite NOT job site or job-site
mobile device Refers to smartphones and tablets
right sidebar When referring to navigating to another place in the product.
This is most seen in button labels when it links to another page in the product (e.g. Go to Submittals).
progress bar Not status bar
smartphone NOT smart phone
subtab Do not use "submenu"
URL NOT url
eBook NOT e-book
workflow NOT work-flow or work flow
internet NOT Internet
Chicago now prefers web, website, web page, and so forth — with a lowercase w.

Assets and Templates

Style for Assets and Content Templates

Content Format

Body copy font size: 11pt
Font: Arial
Labeling: (no more than four heds)
	[Title]
	[Subhed]
	[H1]
		[H2]
			[H3]
				[H4]

Customer Stories

Case Studies highlight a customer's use of the Procore platform, including challenges, solutions, results / ROI. The goal is to provide social proof of similar customers using Procore for Sales and the market.

Hero Title on Web: Single headline, no sub, must include the company name. If a complete sentence, use sentence case. If fragment, use title case. Try to convey as much value/ROI in the title as possible.

Project Story

A Project Story is a story that spotlights a particular customer project as an example of the projects built with Procore. These stories do not focus on the use of Procore but may include the specific attributes of the project, what makes it unique or essential, impact on the community, etc. The goal is to provide examples of the types of projects that are being built with Procore.

Hero Title on Web: Single headline, no sub, must include project name. If a complete sentence, use sentence case. If fragment, use title case.

Groundbreaker Profile

A Q&A style story that spotlights one person from a company, their background, why they do what they do, and what makes them a Groundbreaker. The goal is to highlight Groundbreakers in the industry to reinforce this brand theme.

Hero Title on Web: Single headline, no sub, must include groundbreaker’s name. If a complete sentence, use sentence case. If fragment, use title case.

eBook

Infographic

Slick

Report

Webinar

Trade Press

Jobsite Article

Blog Post

©2021 Procore Technologies, Inc.