Showcasing Product in Customer Films
When you’re filming in the field (on a jobsite) or in the office, it can be easy to get distracted by big machinery or a beautiful foyer. These aren’t no-gos, but always make sure you focus on filming people using the product in their environments, too.
The following frames suggest ways to capture people using technology. They include shots that focus on using the app (on the UI) and other shots that focus on people using devices while on the job which are more environmental.