Bold and direct, with a nod to the industry we serve.

At Procore we have built our brand around elements that lean into the visual language of the construction industry where color is used to bring visual clarity to jobsites that are often chaotic and busy. Likewise, in a media world saturated with messages and brands, our bold, simple, and direct, colors help us stand out and be seen.

Color is a differentiator for our brand and helps us create consistent experiences. We are committed to complying with AA standard contrast ratios. To do this, we chose primary and secondary color palettes that support usability, which ensures sufficient color contrast between elements so that users with low vision can see and use our products.

Primary Colors

Our primary brand colors originate from the Procore logo: Procore Black, Procore Orange, and white. They are used to provide consistency, accessibility, and a powerful simplicity throughout all brand communications. Black is our most-used primary color, and orange is used for accent, as well as any calls to action.

Secondary Brand Colors

Our secondary color palette is primarily used to round out illustrations and icons with a wider palette that complements our primary brand colors, and allows us to tell a more human and visually engaging story. It also gives our brand some flexibility on occasions where we need a wider palette than our primary colors, but keeps our overall usage of colors consistent. Each color has highlight and lowlight shades for depth.

Red

Orange

Yellow

Green

Blue